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We are so excited you are pre-reading Sales Jiu-Jitsu.
You are a crucial piece of our launch team and we appreciate you!
Download your copy PLUS get all the Sales Jiu-Jitsu Book Bonuses below!

The Sales Jiu-Jitsu framework is a complete sales conversion system offering a wealth of insights, strategies, and tactics taken from a combined 50 years in Jiu-Jitsu and sales.
- Download the Sales Jiu-Jitsu PDF instantly (download below)
- Never-before-released tools to implement our entire system (downloads available below)
- Our mini-course: 4 Steps to Increase Your Conversion Rate 10 to 50% in the Next 30 days. (Access will be emailed to you)
Total Value of bonuses is over $700!
All you have to do is...
- Download your early (free) copy of Sales Jiu-Jitsu
- Read it prior to the official release on January 19th, 2021. :)
- Buy a copy of the book on Amazon when it officially releases on January 19th, 2021 (for just .99¢).
- Leave an Amazon review on January 19th, 2021.
- Help us spread the word beginning January 19th, 2021!
DOWNLOAD YOUR SALES JIU-JITSU PDF
Please read your copy of Sales Jiu-Jitsu prior to its official release on January 18th, 2021.
YOUR BONUSES
*You will receive an email with access to our mini-course 4 Steps to Increase Your Conversion Rate 10 to 50% in the Next 30 days.
Find Your Why Worksheet
Chapter: Why
We have created a Find Your Why worksheet for each person on your sales team to help find their why. We recommend introducing this worksheet by sharing your why and how it helps you day-to-day.
Sales & Marketing Plan
Chapter: Goals
This worksheet will help you create a Sales & Marketing Plan to make sure you are meeting your goals every month.
This works best when done in partnership with the Marketing Department.
Mindset Techniques
Chapter: Mindset & Emotions
Implement this for yourself, or share your own mindset and emotion-management techniques, then roll it out to your teams.
We’ve created a template to get you started and get your team to be able to implement quickly.
Niche-Specific Database
Chapter: History
We have created a sample niche-specific database to get you started. You can customize the headings to your industry.
Be sure to allow access to your entire sales team, and consider giving marketing read-only access.
Future Trends Research Cheat Sheet
Chapter: Future
We have created a cheat sheet to research future trends.
Have your sales team do the exercises on it individually, then come together as a team to review and create strategies to create a first-mover advantage.
Five Points of Connection Cheat Sheet
Chapter: Key Data
This tool will help your team create an INSTANT connection with each prospect!
Quantum Strategy Sheet
Chapter: Gameplan
This is a tool to map out your perfect outcome – YOUR perfect sale. This is just like the highlight reel that allows you to see yourself winning over and over. Then boil it down to simple little one-liners for each contingency.
Sparring Training Session Log
Chapter: Train
Schedule weekly training for the next three months. Have your team look at the next opportunity and practice the top five to ten scenarios for the opportunity.
Log these sessions so you can go back to them during your postmortem, which we cover later on in the book.
Objections Database
Chapter: Troubleshoot
Train! Set up a buddy system. Set up a time for intense training and record it so you can capture any a-ha's.
Use the objections database as a way of communicating what you come up with to the rest of the organization. The objections database captures the objection and logs the solution.
Interests and Experiences Discovery Sheet
Chapter: Connect on Your Terms
We have created a worksheet that includes a series of questions your sales team can ask themselves so that they can uncover their interests and experiences, so they are first and foremost on their minds.
No-Go Sample Scripts
Chapter: Go/No Go
Because it’s not a social norm to end a conversation, have each person on your sales team write out the possible ways in which they will graciously bow out of the situation when they feel there’s a no go.
This way, they will have the confidence to do it when they need to. We created a download with samples for you!
COI Catalog
Chapter: Show You're Serious
Do a review of your recent clients and figure out what the cost to them would have been if they had said no to working with you.
Deep-dive and critically think about the impact of your product or service.
Download a sample COI catalog below.
Call Review Feedback Template
Chapter: Stay Hungry
Take the last five clients who signed with you and break down the entire sales process to find what the rep did well and what they could have improved. Do the same for the last five opportunities that did not close.
Use the Sales Jiu-Jitsu Call Review Feedback Template below to provide structured feedback with timelines for improvement.
Gift Idea Database
Chapter: Post-Mortem
Figure out a gifting policy to show gratitude and to honor the people who refer you. I like handwritten cards and a physical gift shipped to their office.
Your current clients are the greatest source of additional sales.
You can download our gift idea database here—make sure to add your own after every engagement!
The Sales Jiu-Jitsu Resource Map & Checklist
Chapter: Integrate
How do you integrate integrating? Add it to your SOP. Quarterly, ask how your training and systems have evolved because of what you’ve learned in sales engagements. If you don’t measure it, you can’t manage it; if you don’t schedule it, you won’t measure it.
We’ve broken down all the resources into a simple checklist for you to use when auditing your standard operating procedures, your sales process, and your training procedures so you’re able to see both where your gaps are and how to fill them.